It’s been an enjoyable week here at Futurist.Matt. On Monday, I was invited to speak at IABC’s ‘Future Fit’ Communications event at the Department for Business, Innovation and Skills. Together we explored three growing trends transforming the world of Corporate Communication: The impact of Artificial Intelligence The growth of Visual communication Why ‘Soul’ matters more […]
Yesterday I was privileged to be invited to speak at the IABC ‘Future Fit Communications’ event in London. Together we explored three trends set to change the world of corporate communication: – The impact of Artificial Intelligence – The growth of Visual communication – Why ‘Soul’ matters more than ever As a bit of fun […]
For as long as laws have existed, so has crime. Depending on your religious outlook, you could say it began with Cain and Abel. The comprehensive recording of UK crime (and learning its lessons) goes back to 1898 – and as with Robert Peel’s Police force, was a British innovation. For many years, crime and […]
I’ve looked at customisation and personalisation in a marketing context before, and I mentioned Coke’s customised named bottles and Starbucks’ habit of writing your name on the cup. Brands appreciate that with identity comes a sense of belonging, of ownership; and that’s why customisation is such an appealing marketing tool. We are, however, becoming ever […]
Personalisation isn’t new. I can remember the day my mum gifted me a “Me and Mayor Stubbs” book. It was something about a rabbit collecting Easter eggs. The detail escapes me, but I still remember after 32 years that ‘Matt’ was a central character. I was the story. But product personalisation is being taken to […]
You might think that above is just another sensationalist website. It’s certainly sensationalist. But MediaMass is not just another website! First off, all the news reported on MediaMass is completely fake – indeed, it’s an exercise in proving that you shouldn’t believe everything you read. But more importantly for our purposes, none of it has been […]
The concept of user-generated content (UGC) is not new. It first came to the attention of business analysts in the early 2000s, when it became apparent that companies like Facebook were becoming corporate behemoths not by churning out their own content, but by leveraging the value of content created by users. In a sense, Google […]
The concept of shareholder value – extracting wealth from enterprise for the benefit of shareholders – was borne of the industrial revolution. It was a time when natural resources were plentiful, industrial technology created value without costing people, and populations were scarce enough to be a valuable resource in factories. Entrepreneurs got rich, but they […]
If this video encourages anything, it is a difference of opinion. What about the steam train? Transistors? “On the Origin of Species” by Charles Darwin? Or, in terms of changing history, Sir Hiram Maxim’s devastating invention: the machine gun. Innovation is everywhere, and we don’t all agree on it. Taking a more birds-eye view, though, throughout history, we can see that population size […]
“Dark data” is the data we routinely store during day-to-day business activities, but which we fail to put to any use. And it’s a double-edged sword. On the one hand, we now have the computing power to analyse and use this data for commercially valuable purposes. The problem in the past has been that this […]
