I’ve looked at customisation and personalisation in a marketing context before, and I mentioned Coke’s customised named bottles and Starbucks’ habit of writing your name on the cup. Brands appreciate that with identity comes a sense of belonging, of ownership; and that’s why customisation is such an appealing marketing tool. We are, however, becoming ever […]
Personalisation isn’t new. I can remember the day my mum gifted me a “Me and Mayor Stubbs” book. It was something about a rabbit collecting Easter eggs. The detail escapes me, but I still remember after 32 years that ‘Matt’ was a central character. I was the story. But product personalisation is being taken to […]
You might think that above is just another sensationalist website. It’s certainly sensationalist. But MediaMass is not just another website! First off, all the news reported on MediaMass is completely fake – indeed, it’s an exercise in proving that you shouldn’t believe everything you read. But more importantly for our purposes, none of it has been […]
The concept of user-generated content (UGC) is not new. It first came to the attention of business analysts in the early 2000s, when it became apparent that companies like Facebook were becoming corporate behemoths not by churning out their own content, but by leveraging the value of content created by users. In a sense, Google […]
If this video encourages anything, it is a difference of opinion. What about the steam train? Transistors? “On the Origin of Species” by Charles Darwin? Or, in terms of changing history, Sir Hiram Maxim’s devastating invention: the machine gun. Innovation is everywhere, and we don’t all agree on it. Taking a more birds-eye view, though, throughout history, we can see that population size […]
Joining me for the second Futurist.Matt podcast is Chris Monteiro, Senior Systems Admin by day, Cybercrime researcher by night. During the short 15 minute audio, we discuss the following questions: 0:37: What started your interest in Cybercrime? 1:15: What happened with the Ashley Madison dataleak? 2:12: What did the hacker do with data once it was stolen? 2:40: […]
There’s no doubt about it. Cyber attacks are getting more sophisticated. However, so are the protection measures. As long as one exists, so will the other. In the previous post, I looked at one of the earliest computer security crimes involving Roswell Steffen and the embezzled $1.5m in 1973. A landmark case in 1988 involving […]
Computer security and Cybercrime are the focus of this blog post, as we explore them in an upcoming short series of articles. Before we look at Cybercrime in any depth, it’s important to define it. It’s essentially a word describing any crime committed through the use of computers and often using the internet. Notably, the […]
